How to Find Undervalued Properties in Marbella – The Real Path to Profit

Pål Restad
Oct 13
3 min read

Updated: Oct 14

Understanding value creation in a market where presentation often hides potential.

Marbella’s property market has never looked better. The quality of listings, photography, and new developments has improved tremendously – making it easy to believe that every property here is a solid investment.

Beneath Marbella’s polished image lies a different reality – a landscape of hidden opportunities waiting to be discovered. At 63ºNO, we know that real value begins long before the sale – it starts with the purchase itself.

Why Some Listings Are Overpriced

Many homes in Marbella are marketed with strong emotional appeal rather than a clear investment perspective.

It’s common to see the same property listed by multiple agents, normally with the same photos, but even that may be with different photos.

The descriptions and the prices can be different.

Sellers often anchor their expectations to the highest number they’ve been promised, not the market’s actual willingness to pay.

Many sellers don't have to sell and put an extremely high price on their property – just to see if anybody just "must have" that property.

Add to that the fact that some properties have been through superficial or poorly planned renovations before being put on the market – and you end up with a landscape where prices are inflated by presentation, not potential.

That’s where the opportunity begins.

Where the Real Opportunities Lie

While many premium developments offer beautiful homes, the best investment opportunities are not always found there.

They’re often hiding in plain sight:

Outdated properties in prime locations – A tired apartment or townhouse in a high-demand area can often outperform a “perfect” property in a weak location.
The rule is universal: it’s better to buy a poor property in a great street than a great property in a poor one.
Distressed or off-market deals – Owners looking for a quick exit, inheritance sales, or properties tied up in legal or structural complexity. Now and again you can also find properties and companies that have been strugling and just want out. Out of the project, out of the country even. These types of deals require patience, experience, and strong local relationships to find – but they often yield the highest upside.
Small aesthetic improvements that unlock big price jumps – Sometimes, it’s not about full renovation. Smart updates — lighting, flooring, kitchen layout, outdoor flow – can dramatically increase perceived value and rental yield. Good for both resales for personal use or sold for rental.

How Professionals Analyze Deals

Professional investors focus on fundamentals, not pictures.

Location first – proximity to amenities, demand patterns, and long-term resilience.
Layout second – a functional floor plan is worth more than imported marble.
Finish last – cosmetic upgrades are easy to change; location is not.

ROI is rarely achieved by negotiating the lowest price. It’s achieved by buying right, executing efficiently, and knowing your exit strategy from day one.

The 63ºNO Approach

Our philosophy is simple: find real value where others don’t look.

We focus on identifying undervalued assets, structuring fair investor partnerships, and managing the full process – from due diligence to design and resale.Every step is about risk management and disciplined execution.

We don’t chase volume.We chase performance – and clarity in every deal.

Conclusion

In Marbella, opportunities exist across the entire property spectrum – not just in luxury villas. Apartments, townhouses, and smaller developments can all generate strong returns if the fundamentals are right. We’ve seen properties in Marbella that you simply won’t find anywhere else – exceptional homes that are worth every euro for those in the position to buy them. There’s a lot of quality on the market right now. Still, even among these spectacular listings, not every property is a great investment.

The challenge is navigating the variety of options, recognising true potential, and partnering with professionals who understand the local dynamics.

That’s what we do at 63ºNO.

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